Ultracasual iOS Games Shine in Europe: Q1 2021 Trends

The first quarter of 2021 brought interesting trends for ultracasual games on the iOS platform across Europe. With data sourced from Sensor Tower, we can observe the performance of the top five contenders in this genre.

Starting with Magic Slime: Antistress & ASMR, we saw a steady revenue trend with a peak of $38K in the last week of March. Downloads hit a high of 79K in the first week of January, while weekly active users (WAUs) reached their zenith at the start of the year with over 101K and maintained strong numbers throughout the quarter.

Marrisa Wei's Slime Simulator Fluid Games demonstrated a remarkable revenue surge, ending March on a high note at nearly $47K. Downloads exploded to 158K mid-February, marking the quarter's peak, and WAUs saw a significant jump to 83K during the same period.

GRAVITY Fluid Slime Simulator, developed by ILYA RIMCHIKOV, showed consistent revenue growth, concluding March with just over $9K. Downloads saw a steady decline after an initial peak in January, while WAUs experienced a late-quarter rise, reaching nearly 32K by the end of March.

Exomind LTD's Goo: Slime simulator, ASMR saw modest revenue figures, hovering around $3K towards the quarter's end. The game's downloads peaked in early February at 55K, yet WAUs painted a downward trend, dropping to around 13K by March's close.

Lastly, Dot to Dot: Connect the Dots, from Czech publisher Dot to Dot s.r.o., maintained a steady revenue under $3K. Downloads and WAUs remained relatively stable, with a slight uptick in downloads at the end of March.

For more detailed insights, Sensor Tower's platform provides comprehensive data on the ultracasual gaming landscape and beyond.